He helped propel Margaret Thatcher into Downing Street - and keep her there through three elections - so PR guru Tim Bell is in a unique position to judge the fitness for office of Tory leader David Cameron and Shadow Chancellor George Osborne.
While valuing his friendship with the pair, Lord Bell does not pull his punches. 'David believes in meritocracy,' he says, 'but he hasn't yet got the ruthless streak that will make him want to cause pain and be a great Prime Minister - George has.'
Speaking to The Media Society, Bell also had some advice for the duo over policy: 'Stop trimming.'
John Mair
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